Evidence-Driven B2B Growth & Commerce
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PRE-SEED INVESTMENT MEMORANDUM // Q4 2026

FLYTRUST

Evidence-Driven B2B Growth & Commerce. FTC helps agri-food B2B suppliers quote faster, manage buyers and prove provenance with a digital Evidence Passport.

SELLING NOW
FTC β€” Annual package
  • CRM + automated quoting + landing page/GEO + Evidence Passport, done-for-you setup.
VND 35–50M / year
PER-LOT REVENUE
Export Evidence Passport
  • Packages farm, processing and lab records per shipment (EUDR / FSMA 204).
VND 2–3M / lot
TECHNOLOGY BASE
FTA State Intelligence
  • State machine + SHA-256 hash ledger β€” source code and test suite exist.
Technology moat
THE ASK
Pre-Seed $90,000
  • Post-money $900k (10%). Two milestone tranches. Runway β‰₯ 18 months.
β‰ˆ VND 2.3bn
THE PROBLEM // SLIDE 02

B2B Businesses Have Tools, But Still Struggle to Convert Opportunities Into Revenue

B2B SMEs waste 15-25% of operating budgets on sales friction, manual quotation coordination and unverifiable trust claims.

24–48h
Time to produce one manual quote (field observation β€” to be measured)
EUDR Β· FSMA 204
Tightening traceability requirements from import markets
Excel Β· Zalo
Typical sales tools of agri SMEs (hypothesis to validate)
GROWTH STACK SILOS
Fragmented Growth & Sales Stack
  • Ads, Landing Pages, CRM and Quoting live in disconnected data silos.
  • Sales reps spend 24-48 hours manually crafting spreadsheets and freight estimates.
  • 68% of B2B buyers abandon inquiries if they do not receive an accurate quote in < 1 hour.
TRUST CRISIS
B2B Trust & Provenance Deficit
  • Paper certifications and quality specs are easily forged and take weeks to audit.
  • International trade mandates strict traceability compliance (EUDR, US FDA FSMA 204).
  • Akerlof Lemon Market Paradox: Honest, high-quality producers get discounted like counterfeiters.
DISCONNECTED COMMERCE
Commerce Disconnected From Operations
  • Legacy B2B marketplaces (Alibaba, Shopee) are passive directories ranked by ad spend.
  • No bridge connects internal operational state to market discovery.
  • Inventory discrepancies lead to broken contracts, delayed customs and legal disputes.
THE MARKET GAP // SLIDE 03

The Missing Layer: Growth Without Sales, Commerce Without Evidence

The market offers CRMs that store contacts, ad platforms that sell clicks, and QR tags that record history β€” but no system converts all three into revenue.

MARKET GAP A
Gap A: Growth-to-Sales Friction
  • Incumbent Reality: Meta/Google sell ad clicks; MISA/Zoho store passive contact books.
  • The Friction: Zero connection between ad campaign intent and automated instant quotation.
  • FlyTrust Fix: Multi-agent IdeaLab creates campaigns + CRM tracks pipeline + Instant Quoting Agent in < 5 mins.
MARKET GAP B
Gap B: Evidence-to-Commerce Gap
  • Incumbent Reality: ERPs track internal accounting records; B2B directories list unverified catalogs.
  • The Friction: Buyers still spend thousands of dollars flying inspectors to audit facilities.
  • FlyTrust Fix: Every proposal includes a verifiable SHA-256 cryptographic Evidence Passport.
MARKET GAP C
Gap C: Static Traceability vs State Intelligence
  • Incumbent Reality: Legacy QR codes only display a static, historical origin story.
  • The Friction: Cannot inform buyers what operational state the lot is in RIGHT NOW.
  • FlyTrust Fix: Canonical State Engine actively enforces invariants and orchestrates automated workflows.
OUR SOLUTION // SLIDE 04

FTC β€” The AI Growth & Sales Operating Suite

A unified operational suite connecting marketing spend directly to signed contracts and paid revenue.

PILLAR 01
Campaign Center & IdeaLab
  • Multi-agent orchestration creates content, landing pages & buyer segmentation.
  • Generative Engine Optimization (GEO) ensures indexing on Perplexity, ChatGPT & Google SGE.
  • Target: significantly shorten campaign setup time.
PILLAR 02
Smart CRM & Sales Pipeline
  • Automated AI lead scoring based on verified engagement and buyer intent signals.
  • Multi-touch follow-up sequences across messaging and email.
  • Completely eliminates lead leakage and keeps high-value deals warm.
PILLAR 03
Instant Quoting & Deal Rooms
  • Generates accurate, branded digital quotations in < 5 minutes instead of 24-48 hours.
  • Auto-calculates freight, moisture, packaging specs and target gross margins.
  • Attaches cryptographic Evidence Passports (win-rate impact to be measured in pilots).
PILLAR 04
GEO & AI Organic Discovery
  • Structures enterprise catalogs for indexing by top LLMs and AI agent crawlers.
  • International buyers searching via ChatGPT/Perplexity find verified FTC suppliers.
  • Drives high-intent organic B2B buyer discovery without perpetual paid ad tax.
PRODUCT PROOF // SLIDE 05

Technology Built β€” Next Step Is Paying Customers

Honest status: source code and automated tests exist; NO recurring paying customers yet. Pre-Seed capital converts technology into revenue.

PRODUCTION MODULE
IdeaLab & Campaign Engine
  • Code Status: Active & logic verified.
  • Multi-agent workflows generate high-converting, responsive landing pages.
  • Webhook architecture supports real-time multi-channel campaign publishing.
PRODUCTION MODULE
Smart CRM & Quoting Engine
  • Code Status: Active & formula-driven dynamic calculation.
  • Opportunity lifecycle tracking governed by strict state transitions.
  • Generates interactive Deal Rooms & downloadable verified PDFs.
PRODUCTION MODULE
FTA Canonical State & SHA-256
  • Code Status: Immutable 5-step cryptographic hash chaining.
  • Mass balance conservation enforcement (Output <= Input).
  • Mathematically prevents record tampering or retroactive document forgery.
INFRASTRUCTURE
Next.js, FastAPI & Supabase Enterprise
  • Microservices architecture designed for low latency.
  • Supabase Row Level Security (RLS) guarantees absolute enterprise tenant isolation.
  • Fully responsive modern UI across Desktop, Tablet and Mobile devices.
COMMERCE DISCOVERY // SLIDE 06

State Feed + FarmTruth-Market: Discovery Rooted in Operational Reality

FTC software users publish verified operational capacity to the State Feed with one click, attracting high-trust buyers.

1-CLICK PUBLISHING
Publish Directly From Operations
  • Unlike arbitrary sales listings, suppliers publish lots directly from verified internal operations.
  • Volume, moisture, grade, harvest timestamp and VietGAP/GlobalGAP certs auto-attached.
  • Completely eliminates ghost inventory and deceptive listing practices.
EVIDENCE DISCOVERY
Evidence-Backed Discovery
  • B2B buyers query the State Feed with transparent visibility into real inventory condition.
  • Suppliers ranked by auditable Evidence Score, never by paid advertising sponsorships.
  • Target: materially reduce supplier auditing time and diligence cost.
B2B COMMERCE
FarmTruth-Market: 1.5% - 3% Take Rate
  • Serves as the secure execution layer for closed wholesale contracts.
  • Matches verified buyer purchase orders with ready-to-ship supplier lots.
  • Monetizes through a 1.5% - 3% GMV transaction & verification take rate.
TECHNOLOGY MOAT // SLIDE 07

Why Competitors Cannot Easily Replicate This: The State Intelligence Engine

A 4-tier proprietary architecture transforming operational activities into cryptographically auditable intelligence.

TIER 01
Formal State Diagram
  • Mathematically specifies valid state transitions for lots and sales deals.
  • Completely prevents invalid states (e.g. shipping without mandatory lab certificate).
TIER 02
Canonical State Store
  • Stores immutable operational state history anchored with SHA-256 cryptographic hashes.
  • Ensures tamper-proof integrity: no one (even database admins) can forge historical records.
TIER 03
Agent Runtime
  • AI agents execute on verified deterministic states, not unconstrained prompt hallucinations.
  • Actions (quote, post, alert) trigger only when strict preconditions are met.
TIER 04
Outcome Feedback Loop
  • Closes the loop from action to actual commercial result (Won / Lost / Margin).
  • Continuously retrains quoting & deal scoring models, creating an insurmountable data flywheel.
WHY NOW? // SLIDE 08

Three Converging Tailwinds Creating a Generational Market Window

The convergence of Generative AI maturity, regulatory enforcement and the death of third-party cookies.

TAILWIND 01
The Generative AI Shift
  • Enterprises have graduated from toy chatbot experiments to mission-critical operational workflow execution.
  • AI can now ingest complex lab specs, compute multi-tier pricing and draft legal agreements in seconds.
  • Inference costs dropped > 80%, enabling 80%+ SaaS gross margins on SMB pricing tiers.
TAILWIND 02
Regulatory Enforcement & Compliance
  • Governments worldwide and export destinations are enforcing strict, mandatory provenance regulations.
  • Vietnam Decree 13/2023 on data sovereignty & amended food safety accountability legislation.
  • EU Deforestation Regulation (EUDR) & US FDA FSMA 204 traceability recordkeeping mandate.
TAILWIND 03
Cookie Deprecation & First-Party Data
  • The demise of third-party cookies is inflating ad costs and destroying attribution on traditional platforms.
  • B2B sellers must own their direct conversion funnels and first-party buyer relationships.
  • Demand to shift budget from rented ads into owned conversion software is at an all-time peak.
MARKET SIZE // SLIDE 09

Addressable Market: Bottom-Up, Realistic Valuation Across 3 Pools

Internal bottom-up estimates β€” TAM/SAM figures must be reconciled with official statistics before distribution.

TAM: SOUTHEAST ASIA
$2,400,000,000 USD
  • B2B CRM, Marketing Automation and Commerce Software market in SEA by 2028 (CAGR 18.4%).
  • Encompasses 1.2M+ manufacturing, wholesale and trade SMEs across the 6 major ASEAN economies.
SAM: VIETNAM B2B
$380,000,000 USD
  • Annual software spend on sales management, commerce digitization and B2B growth tools in Vietnam.
  • Comprises ~110,000 B2B enterprises actively seeking to cut paid ad waste and automate proposal workflows.
SOM: BEACHHEAD BEACH
$18,000,000 USD
  • 2,500 high-value agri-food processing, trading and export SMEs in Vietnam.
  • β€’ 2,500 SMEs x $3,600 avg annual SaaS subscription = $9.0M.
  • β€’ 2% transaction & verification fee on $450M processed GMV = $9.0M.
  • β€’ Total beachhead SOM potential: $18.0M annually.
BUSINESS MODEL // SLIDE 10

Early Revenue Model: Cash Upfront, No Dependence on Network Effects

Self-serve monthly subscriptions dropped at this stage β€” agri B2B buyers purchase done-for-you solutions, paid annually.

STREAM 01 β€” PRIMARY
Sales & Quoting Digitization (annual upfront)
  • VND 35–50M per company per year, 100% paid before onboarding.
  • Includes landing page/GEO, product data, Evidence Passport, FTC CRM + Quoting for 12 months.
  • β‰ˆ 1/3 of one sales rep's annual cost.
  • Target: 10 customers by M6, 25 by M12.
STREAM 02
Per-lot Export Evidence Passport
  • VND 2–3M per shipment.
  • Customers: coffee, pepper, cashew, durian exporters.
  • Starts from M7, upsold to annual-package customers.
POST-SEED (HORIZON 2)
FarmTruth-Market take rate
  • 1.5–3% of GMV β€” activated only with enough verified sellers.
  • NOT included in the 18-month projection.
  • Upside for Seed/Series A.
GO-TO-MARKET // SLIDE 11

Beachhead Go-To-Market: From Pilot Partners to Commercial Scale

A 3-phase disciplined roadmap with measurable milestones, eliminating speculative reliance.

T1–6
Founder-led direct sales
  • Sign 10 annual-package customers in Central Highlands & Mekong.
  • Measure quote time, response rate, win rate.
  • Tranche 2 trigger: 5 paid contracts.
T7–12
Associations & per-lot fees
  • Channel partnerships with commodity associations (in outreach, not signed).
  • Reach 25 paying customers, ARR β‰ˆ VND 1.2bn.
  • Launch per-lot passports for exporters.
T13–18
Renewals & Seed readiness
  • Year-2 renewal β‰₯ 70%.
  • ~40 cumulative customers, ARR β‰ˆ VND 2bn (~$80k).
  • Open $300–500k Seed once gates are met.
COMPETITION & MOATS // SLIDE 12

Where FlyTrust Wins: The Convergence of Growth, Operations & Trust

An honest, rigorous benchmark against market alternatives without resorting to strawman arguments.

PURE CRMs
HubSpot, Zoho, MISA AMIS
  • Strengths: Excellent contact databases, strong accounting integrations (MISA).
  • Weaknesses: Passive static record-keeping; zero automated quoting with verifiable lab evidence; no discovery distribution channel.
B2B MARKETPLACES
Alibaba, Shopee B2B, Tiki B2B
  • Strengths: Massive legacy buyer traffic, global brand recognition.
  • Weaknesses: Static listings ranked by paid sponsorship, high fraud rate; provide zero internal operational operating software for sellers.
FLYTRUST UNIFIED SUITE
FTC + FTA + FarmTruth-Market
  • 1. State Model Moat: Formalizes operational workflows into deterministic logic.
  • 2. Evidence Graph Moat: Cryptographic SHA-256 anchoring guarantees immutability.
  • 3. Workflow Lock-in: Entire sales & logistics team operates inside one unified workspace.
  • 4. Proprietary Outcome Data: Closed feedback loop continuously refines quoting accuracy.
FINANCIALS & ASK // SLIDE 13

Raising $90,000 Pre-Seed: 18 Months of Runway to Prove Real Revenue

Pre-money $810k, post-money $900k, 10% sold. 60% at signing, 40% at 5 paid contracts. Projections are ASSUMPTIONS (see Financial Model V3).

10 cust.
Month 6 β€” β‰ˆ VND 400M collected
~VND 1.2bn
Month 12 β€” ARR, 25 customers
~VND 2bn
Month 18 β€” ARR (~$80k), β‰₯ 70% renewal
β‰₯ 18 mo.
Runway β€” burn β‰ˆ VND 150M/month
55% // $49,500
Lean core team (4–5)
  • Founders on reduced salary.
  • 1 engineer, 1 onboarding/CS.
20% // $18,000
Field sales
  • Field trips, association workshops.
10% // $9,000
Cloud & AI
  • AWS, Supabase, LLM.
15% // $13,500
Legal, IP & reserve
  • IP assignment, shareholders' agreement, 8% reserve.
ROUND ROADMAP & CAP TABLE // SLIDE 14

Milestone-Gated Fundraising: Each Round Opens Only After Measurable Gates

Cap table simulation: founders keep > 55% after Series A. Split between founders to be confirmed in the shareholders' agreement.

81%
Founders post Pre-Seed (ESOP 9%, investors 10%)
68.9%
Founders post Seed
55.1%
Founders post Series A β€” control retained
PRE-SEED β€” T0
$90k Β· post $0.9M Β· 10%
  • Gate: working demo, 3 LOIs, core team.
  • Investors: angels, incubators, pre-seed funds.
SEED β€” T15–18
$300–500k Β· pre $2.3–4M Β· ~15%
  • ARR β‰₯ VND 2bn, β‰₯ 40 customers, β‰₯ 70% renewal.
  • β‰₯ 1 exporter on per-lot passports.
  • Consider Singapore holding for foreign investors.
SERIES A β€” T36–42
$2–4M Β· pre $12–20M Β· ~20%
  • ARR β‰₯ $1M, real GMV via FarmTruth-Market.
  • Expansion into 1 ASEAN country.
INVESTOR CONTACT: FlyTrust Ecosystem // Email: contact@flytrust.net // Portal: https://pitchdeck.farmtruth-station.io.vn
EXIT & SHAREHOLDER PROTECTION // SLIDE 15

Clear Exit Paths & Protected Shareholder Rights

Simulation: Pre-Seed holds ~6.8% post Series A β†’ ~3.8x at a $5M exit, ~15x at $20M, ~38x at $50M. Not a return guarantee.

EXIT ROUTES
4 exit routes
  • Strategic M&A (primary): ERP/sales software, agri-export groups, logistics/fintech β€” hypothetical, not approached.
  • Secondary sale of 20–30% of holdings at Seed/Series A.
  • Buyback option after year 5 at a pre-agreed multiple (subject to company law).
  • IPO β€” long term, not used for valuation.
PROTECTIVE TERMS
Model Pre-Seed Term Sheet
  • 1x non-participating liquidation preference.
  • Founder vesting 4 years, 1-year cliff; good/bad leaver.
  • Broad-based weighted-average anti-dilution.
  • Pro-rata, ROFR, drag/tag-along, monthly information rights.
  • πŸ“„ Download model Term Sheet (PDF)
LEGAL NOTES
Vietnam-compatible structure
  • Pre-Seed: direct share subscription in a Vietnamese JSC; terms in Charter + Shareholders' Agreement.
  • SAFE has no clear legal basis in Vietnam.
  • Seed with foreign investors: consider a Singapore holding flip.
  • Corporate counsel review required before signing.
THE OPPORTUNITY // SLIDE 16

Early Entry, Risk Controlled by Milestones

$90k to turn built technology into measurable revenue β€” before raising Seed at a higher valuation.

01
Cash upfront, capital-light
  • VND 35–50M upfront packages offset burn early.
02
Milestone tranches
  • 40% released only after 5 paid contracts.
03
Platform upside
  • State Feed + Market + FTA are Seed/Series A upside, not base-case assumptions.
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